heat opens.
cold closes.
the switch is
the work.
A structured contrast session combines infrared heat, cold immersion and guided breathwork. Session length may vary according to the approved protocol and number of cycles.

the work happens in the transition.
Heat opens the body. Cold closes it. What matters is the switch, the moment your nervous system chooses calm over reaction. Designed to fit into a consistent recovery routine.
12–15 min · ~130°F private infrared cabin. Low light. Warm through.
2–3 min · 42°F guided breath. The switch.
Structured breathwork. Rest before the next round.
Cycle again according to the approved protocol.
you are never left guessing.
Every contrastheory session is led by programming on screen. The room tells you where to be, how long to stay, and when to switch, so first-timers and regulars follow the same protocol without a coach standing over them.
- Round timers and countdowns cue every heat, cold, and breath block.
- Guided visuals and on-screen coaching run the whole session start to finish.
- Sound, light, and pacing move together so the studio feels the same in every market.

A live round clock keeps the cabin on protocol so nobody has to watch the door.



the routine.


bring contrastheory
to your city.
A Fitura Brands concept: operator-led, centrally supported. Founding U.S. territories are open for franchise development.