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heat opens.
cold closes.
the switch is
the work.

A structured contrast session combines infrared heat, cold immersion and guided breathwork. Session length may vary according to the approved protocol and number of cycles.

Two athletes recovering in a private infrared sauna cabin
~130°F infrared
Private cabin
Heat
130°F
infrared cabin
Cold
42°F
plunge
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opening soon in select markets.
find your studio
Franchise opportunity
own a studio. build the movement.
the theory

the work happens in the transition.

Heat opens the body. Cold closes it. What matters is the switch, the moment your nervous system chooses calm over reaction. Designed to fit into a consistent recovery routine.

3
rounds
breath
inhale · 4hold · 4exhale · 8hold · 2resetagaininhale · 4hold · 4exhale · 8hold · 2resetagain
4 · 4 · 8 · 2
01
Infrared

12–15 min · ~130°F private infrared cabin. Low light. Warm through.

02
Plunge

2–3 min · 42°F guided breath. The switch.

03
Recover

Structured breathwork. Rest before the next round.

04
Repeat

Cycle again according to the approved protocol.

you are never left guessing.

Every contrastheory session is led by programming on screen. The room tells you where to be, how long to stay, and when to switch, so first-timers and regulars follow the same protocol without a coach standing over them.

  • Round timers and countdowns cue every heat, cold, and breath block.
  • Guided visuals and on-screen coaching run the whole session start to finish.
  • Sound, light, and pacing move together so the studio feels the same in every market.
In-studio screen showing a sauna round timer counting through the heat block
the heat block, timed

A live round clock keeps the cabin on protocol so nobody has to watch the door.

In-studio screen introducing the cold plunge segment of the session
the call to plunge
In-studio screen guiding a movement flow inside the sauna cabin
guided flows
contrastheory studio entryway
the studio
built for
the routine.
find your studio
the sequence
Heat. Cold. Breath. Repeat.
Designed to fit into a consistent recovery routine.
Cold plunge tub
plunge · 42°F
Infrared sauna
infrared · ~130°F

bring contrastheory
to your city.

A Fitura Brands concept: operator-led, centrally supported. Founding U.S. territories are open for franchise development.